Though “Eclipse” is yet four months away, the marketing machine around the third installment of the hugely successful “Twilight” franchise is already up and buzzing.
It wouldn’t be a stretch to suggest that Summit Entertainment could drop “Eclipse” into theaters, practically unannounced, and expect brisk business. But despite its swooning, demographically homogenous and well-connected fan base, the film has some hurdles to clear if it hopes to match the more than $705 million that the first sequel, “The Twilight Saga: New Moon” made in theaters last November.
(Read also: "Is There a 'Twilight' Afterlife for Pattinson, Lautner and Stewart?")
For one thing, this is the first “Twilight” movie to come out in the traditional summer blockbuster season. By its June 30 release date, “Eclipse” will already be crowded by heavyweights such as” Iron Man 2,” “Sex and the City 2,” “Shrek Forever After” and “Toy Story 3.”
And contrary to conventional wisdom, sequels are not always a sure thing – especially No. 3. While there is little chance of “Eclipse” turning into a “Godfather III” flop, many a franchise has reached its sell-by date before its last offering. (Read: "6 Reasons 'Twilight' is Doomed".)
For example, “Matrix Revolution” came out November 5, 2003, and made just over $427 million – far less than its predecessor “Matrix Reloaded,” which made almost $743 million worldwide. The reason: “Reloaded” is widely considered to have soared significantly from its 2003 summer release and an aggressive marketing campaign.
And there’s just such a plan for “Eclipse.”
Read the rest here!
~Robstenfan
It wouldn’t be a stretch to suggest that Summit Entertainment could drop “Eclipse” into theaters, practically unannounced, and expect brisk business. But despite its swooning, demographically homogenous and well-connected fan base, the film has some hurdles to clear if it hopes to match the more than $705 million that the first sequel, “The Twilight Saga: New Moon” made in theaters last November.
(Read also: "Is There a 'Twilight' Afterlife for Pattinson, Lautner and Stewart?")
For one thing, this is the first “Twilight” movie to come out in the traditional summer blockbuster season. By its June 30 release date, “Eclipse” will already be crowded by heavyweights such as” Iron Man 2,” “Sex and the City 2,” “Shrek Forever After” and “Toy Story 3.”
And contrary to conventional wisdom, sequels are not always a sure thing – especially No. 3. While there is little chance of “Eclipse” turning into a “Godfather III” flop, many a franchise has reached its sell-by date before its last offering. (Read: "6 Reasons 'Twilight' is Doomed".)
For example, “Matrix Revolution” came out November 5, 2003, and made just over $427 million – far less than its predecessor “Matrix Reloaded,” which made almost $743 million worldwide. The reason: “Reloaded” is widely considered to have soared significantly from its 2003 summer release and an aggressive marketing campaign.
And there’s just such a plan for “Eclipse.”
Read the rest here!
~Robstenfan
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