Doo-ri Chung blazes trail for Asian designers |
‘We are focused on our business ... and the getting to the next level. I want to create a small but global company and this year is crucial.’
Signaling a breakthrough for influential ethnic Asian designers in the United States, Richard Chai, Jason Wu and Alexander Wang were given best new designers honors in June by the Council of Fashion Designers of America.
It marked the first time that all three awardees were Asian-American. Their success - of Korean, Taiwanese and Chinese decent, respectively - exemplifies the strides Asian designers are making in the U.S.
But before this latest generation struck gold, Doo-ri Chung blazed the trail for Asian-American designers. Now renowned for ready-to-wear label Doo.Ri, Chung won the CFDA award back in 2006. Fashion articles praised her signature jersey dresses and her supporters included iconic U.S. Vogue editor Anna Wintour.
The CFDA is an annual competition held with Vogue, the fashion magazine, to help emerging designers break into the businesses.
Over the years Chung has persevered when most would have thrown in the towel. She has not only survived in the competitive world of fashion, but has achieved acclaimed success.
Just as important, Chung’s fashions have been a hit both on the runway and in retail stores.
Her celebrity clients include actresses Kristen Stewart, Amanda Seyfried and pop singer Rihanna.
“The response from [dressing] Kristen Stewart is phenomenal. I can’t believe how much presence she has. Not only among younger but also older women,” Chung said in an interview at a hotel in southern Seoul on Oct. 23.
In the interview a day before her 2011 Spring/Summer Seoul Collection runway show, Chung talked about her transition from an emerging to established designer and taking her business to the next level.
“I am not an emerging designer, and I don’t want to be emerging anymore,” she said. “It was wonderful when I was emerging, because so many editors and retailers were paying attention.
“Now we are focused on our business in terms of growth potential and how we are going to get to the next level. I want to create a small but global company, and this year is very important for us,” the 37-year-old said.
While releasing her collections at New York Fashion Week twice a year and in Seoul once a year, she launched her secondary, lower-priced label Under.Ligne last year.
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It marked the first time that all three awardees were Asian-American. Their success - of Korean, Taiwanese and Chinese decent, respectively - exemplifies the strides Asian designers are making in the U.S.
But before this latest generation struck gold, Doo-ri Chung blazed the trail for Asian-American designers. Now renowned for ready-to-wear label Doo.Ri, Chung won the CFDA award back in 2006. Fashion articles praised her signature jersey dresses and her supporters included iconic U.S. Vogue editor Anna Wintour.
The CFDA is an annual competition held with Vogue, the fashion magazine, to help emerging designers break into the businesses.
Over the years Chung has persevered when most would have thrown in the towel. She has not only survived in the competitive world of fashion, but has achieved acclaimed success.
Just as important, Chung’s fashions have been a hit both on the runway and in retail stores.
Her celebrity clients include actresses Kristen Stewart, Amanda Seyfried and pop singer Rihanna.
“The response from [dressing] Kristen Stewart is phenomenal. I can’t believe how much presence she has. Not only among younger but also older women,” Chung said in an interview at a hotel in southern Seoul on Oct. 23.
In the interview a day before her 2011 Spring/Summer Seoul Collection runway show, Chung talked about her transition from an emerging to established designer and taking her business to the next level.
“I am not an emerging designer, and I don’t want to be emerging anymore,” she said. “It was wonderful when I was emerging, because so many editors and retailers were paying attention.
“Now we are focused on our business in terms of growth potential and how we are going to get to the next level. I want to create a small but global company, and this year is very important for us,” the 37-year-old said.
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xoxo
Carrie
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