Fact 1: Double your star power and the buzz around your music video will increase a katrillion times over.
Fact 2: We're terrible at math. But the point still stands: adding a random celeb to your music video will get it noticed (or at least get it blurbed on Dose.ca). It's a tactic (gimmick?) that kept recurring throughout 2010, so we compiled 10 of our favourite examples. You're welcome.
3. LCD Soundsystem, "Pow Pow"
Featuring: Anna Kendrick
Sure, Anna Kendrick tends to get cast in Pollyanna-ish lil sis roles (see:Up in the Air, Scott Pilgrim). But in this video, she's the one in control. Mess with this girl and she'll EAT YOUR SOUL. No, really. She will, and she looks like she enjoys it. Director David Ayer (Training Day) told MTV that Kendrick plays a "shape-shifter" in the (confusing) video. Not that she appears to actually shift her shape or anything. Most of the time she's just cruising around the city with a team of burly bodyguards, zapping rich dudes with white light Sookie Stackhouse-stylez and revelling in more Illuminati imagery than a Jay-Z joint.
calgaryherald
xoxo
Carrie
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