The official replica of Bella Swan’s wedding dress arrives in stores today, on the heels of a record-breaking opening weekend for the movie. Carolina Herrera designed the dress Kristen Stewart wears in the film.Back in May, bridal retailer Alfred Angelo began working with Summit Entertainment to replicate the wedding dress in time for the film’s November premiere, under a confidentiality agreement that designer Michael Shettel jokes was “signed in blood.” The company, which used undisclosed code names for the Twilight dress project, limited its circle of principals involved to only about four people, the designer said. Mr. Shettel was also invited to the Los Angeles movie set to view the original dress.
The “Bella” dress shipped secretly to stores, with photos and inventory unveiled today.
The gown, which retails for $799 at Alfred Angelo stores nationwide, features long lace-trimmed sleeves, a Chantilly-inspired lace applique trim and a plunging cut-out illusion back. While the cinematic gown is in silk, the replica gown uses liquid satin. “The stitching on the bodice is the same, and the lace detailing is similar,” Mr. Shettel says. “There were pricing issues to try to get it down to $799. That was the biggest issue more than design issues.”
“It really is for a Twilight fan because it does represent what the film is about,” Mr. Shettel says. “[But] I think the silhouette transcends may different viewpoints.”
This is not the first movie film replica dress that Alfred Angelo has undertaken. According to a spokeswoman, the company, founded in 1934, also produced replicas of Elizabeth Taylor’s wedding dress from 1950′s “Father of the Bride.”
And when dealing with fictional characters, one hopes there is no messy, unexpected divorce to deal with when trying to sell starry-eyed brides on their fairy tale wedding.
--wsj.com
~Robstenfan
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