Sunday, November 27, 2011

Box office report: 'Breaking Dawn' & 'The Muppets' lead Thanksgiving holiday weekend

breaking-dawnAs expected, The Twilight Saga: Breaking Dawn–Part 1 led the box office once again over the extended Thanksgiving frame, but Disney’s The Muppets reboot more than held its own in second place. Meanwhile, newcomers Arthur Christmas and Hugo started modestly, and The Descendants, My Week with Marilyn, and The Artist all impressed in limited release. Here’s how the box office played out over the holiday weekend:
The Twilight Saga: Breaking Dawn–Part 1 (Geez, typing that whole title never gets any easier. I half-expect the next installment to be renamed The Twilight Saga: Breaking Dawn–Part 2: The Finale–2 Love or 2 Die) grossed $62.3 million over the Wednesday-to-Sunday period, with $42 million of that coming in over the regular three-day frame. That gives the vampire drama a ten-day total of $221.3 million, ahead of the $214.3 million Eclipse had earned at the same point in its run.
Other comparisons between Eclipse and Breaking Dawn are hard to draw. Eclipse opened on a Wednesday and was a summer movie, while Breaking Dawn debuted on a Friday and is playing during the Thanksgiving season. Furthermore, both of their runs contained holiday weekends in the first two frames, which make weekend-to-weekend drops difficult to compare. For the record, though, Breaking Dawn‘s three-day weekend drop was 70 percent from last week’s $138 million opening. One thing that can be said with certainty? The Twilight franchise remains a box office juggernaut. Breaking Dawn‘s $10,330 per theater average was the highest in the Top 10, and when all is said and done, it should finish its run in the $300 million range.

Read the rest of the article at --insidemovies.ew.com

~Robstenfan

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