One of the dangers of hitting big in a franchise like Twilight is that that every blessed indie movie that can’t get arrested suddenly gets a release. And everyone wants you to do press. Poor Kristen Stewart! After opening Twilight: New Moon last November, she hit Sundance like a freight train in January with the hard-edged drama Welcome to the Rileys and The Runaways, in which she stars as rocker Joan Jett opposite Dakota Fanning as Cherie Currie.Now Rob Pattinson is dominating the airwaves with the release March 12 of Summit’s tragi-romance Remember Me. Stewart accompanied him to the New York premiere after enduring another round of press for the February 26 opening of micro-indie The Yellow Handkerchief, in limited release. Next up, Stewart and Taylor Lautner will present on the Oscars on March 7. (Here’s the official list of presenters.)
Then there’s a new round of press for Apparition’s The Runaways, which is now opening in two phases: 220 screens in ten cities on March 19, followed by another 1000 on April 9. Berney has always had a good nose for when to book theaters: he’s basically slowing the pace of the release. “It’s R-rated, not typical. Dakota Fanning gives a great performance, but it’s different from what she’s done,” says Berney. “I had to make sure we had the buzz by the time we went wide.”
In other Apparition news, while Terrence Malick’s Tree of Life is definitely set for release in November, “that doesn’t mean it won’t be ready for Cannes,” says Berney. Also, while I hear that Sony Worldwide Releasing is on board to distribute Welcome to the Rileys, neither Sony nor frequent theatrical partner Apparition is ready to comment on release plans at this time.
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~Robstenfan
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