iPhone and iPod apps have become common promotional tools as well. Some movies even have community websites that bring people together around certain topics discussed in a film. The deepest and most versatile social media integration is exemplified by the following websites. (SEE SMASHINGMAGAZINE FOR ALL NOMINEES)
The Twilight Saga: New Moon
For attending to all kinds of Twilight fans (take the TwilightMOMs community for instance!).
And the Winner Is…
With 5 official streams on major social networks, over 15 community websites and 4 items in the App Store, The Twilight Saga: New Moon is the clear winner in this category.See SmashingMagazine for all other nominee categories
Thanks @kspice75
~Robstenfan
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