Fronter Airlines Mascot

I love that this is my hometown airline (used to be Midwest Express) and that it has a Badger (our state animal & mascot of the main state school-the one I graduated from).  But the reporter left out the part that there will be more than badgers on the tails...there will be all different animals on each plane.

Twilight: Frontier Airlines Might Name It’s Mascot “Bella”!

By Tracy Rosenfield

hollywoodnews.com: After Midwest Airlines and Frontier Airlines merged under the name “Frontier”, the airline added a badger to the planes’ tails to placate some potentially angry Midwest Airlines fans.

To involve frequent flyers in the merger, Frontier Airlines is holding a contest to name the badger. The finalists are “Buddy”, “Cookie” and “Bella”.

In a recent post, HollywoodNews.com discussed how the name “Bella” has significantly risen in popularity among baby names due to “Twilight”. Little did we know it’s apparently also risen in popularity among airlines.

Having worked at an airline myself, I can tell you that no airlines, at least when I worked there, named their logo or mascot. Can you image if the “AA” that appears on American Airlines planes was named “Charlie”? Or the flag that appears on U.S. Airways planes was named “Uncle Sam”? The closest any airline has come to having a human name as part of its marketing is the now defunct branch of United Airlines, “Ted”. Clearly, the name didn’t help its success.

By naming the badger Bella, “Twilight” fans will ensure the teen’s household name far outlasts the final film, “Breaking Dawn” (as long as the airline stays around).

Do you believe the badger should be named after Kristen Stewart’s “Twilight” character or do you think the name should remain only as part of the movie?

I’m going to go check with my Magic 8 Ball, “Johnny Castle”.

If you’d like to vote on the badger’s name, visit FrontierMidwest.com.

Images Summit Entertainment

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xoxo
Carrie