At a time when studios are obsessed with sequels, "reboots" and family-friendly spectacles, 20th Century Fox is releasing precisely the kind of film that has largely fallen out of favor in Hollywood: a dark adult drama.
News Corp.'s Fox 2000 division is bucking conventional wisdom with this weekend's debut of "Water for Elephants," a literary adaptation of Sara Gruen's tale of love set in the stark 1930s world of traveling carnies. The studio is betting it can succeed in attracting the millions of (mostly female) readers who propelled the book to bestsellerdom by remaining faithful to the tone and spirit of the story.
It's a strategy made possible because of Fox's success with more mainstream fare.
"The studio's profitability on movies that are less artistically ambitious is what gives them the ability to make a movie like this," producer Erwin Stoff said. For Fox "to have a machinery that is capable of turning this out, and being able to take this kind of artistic risk, is pretty extraordinary."
Read the FULL article over at latimes.com
~Robstenfan
Wednesday, April 20, 2011
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