Box Office Guru Wrapup: Rio Flies High Again
Plus, Elephants, Cats, and Madea debut decently.
This weekend, the angry and not-so-angry birds of the 3D animated smash Rio held onto the top spot at the North American box office for a second weekend in a row. Results for the Easter frame's three new releases were good as the Tyler Perry comedy Madea's Big Happy Family, the circus romance Water for Elephants, and the nature documentaryAfrican Cats all connected with their respective audiences. Ticket sales for the Top 20 were up a sharp 40% from a year ago which was not a holiday session, but down a troubling 23% from 2010's record Easter weekend. Most holdovers did remain strong though.
The Easter holiday, and a concentrated advertising effort reminding audiences of it, gave a big boost to the kidpic Hopwhich climbed 16% from last weekend to an estimated $12.5M. The Easter Bunny pic appropriately broke the $100M mark on Easter Sunday putting the 24-day total at $100.5M.
With most major holdovers dropping by less than 30%, horror fourquel Scream 4 collapsed in its second weekend tumbling by a steep 62% to an estimated $7.2M. With $31.2M in ten days, a final gross of roughly $40M seems likely for The Weinstein Co. release putting it below the much-loved fright pic Insidious which has been winning over genre fans all month.
Disneynature's latest Earth Day documentary African Cats debuted in sixth place with an estimated $6.4M over an incredibly front-loaded weekend. With opening day being both Good Friday and Earth Day, its $3.3M take accounted for a whopping 52% of the three-day figure. The G-rated pic about feline families in Africa was narrated by Samuel L. Jackson and averaged a commendable $5,246 over the weekend from 1,220 sites. Reviews were mostly positive. Cats generated an opening gross and average similar to those of the distributor's Oceans from one year ago which bowed to $6.1M over the Friday-to-Sunday portion of its four-day launch.
rottentomatoes
xoxo
Carrie
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